Namastheys Bastardo · Product Design Lead
I lead product design across strategy, research, experimentation and AI — aligning user needs, business goals and technology to create scalable digital experiences.
Selected work
01 — 04
Agentic Shopping Assistant · Mercadona
What if grocery shopping started with your goal, not a product search?
An agentic shopping experience that helps customers plan missions, manage budget and build a basket with less effort.
Making medication routines easier.
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Validating dynamic ETA value before building the algorithm.
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GROWTH / PRODUCT STRATEGY
Redesigning FTUX to move more registered users to their first international transfer.
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SERVICE DESIGN / CIRCULAR COMMERCE
Designing a circular service model across consumers, shoppers, neighbors and NGOs.
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Building the product infrastructure behind a scalable grocery experience.
View case study ↗A new product story will live here.
Coming soonABOUT ME
I’m a Product Design Lead focused on connecting design decisions to real user behavior, business goals and measurable impact.
I lead design initiatives end-to-end, from framing the problem and defining the product direction to validating solutions and supporting implementation. I work closely with Product, Technology and Business to turn ambiguity into clear decisions and create alignment across teams.
I’m especially interested in complex digital ecosystems, e-commerce and AI-powered products — and in helping teams build stronger design practices, clearer decision-making and better product outcomes.
More about me ↗
How I lead
01 — 04I help teams turn ambiguous problems into clear product and design opportunities.
I connect Product, Technology and Business around shared outcomes and evidence.
I create standards, systems and feedback loops that help teams design more consistently.
I support designers through critique, mentoring and context so they can make stronger decisions.
Experience & Education
Selected highlightsCurrent · Product Design Lead · Retail & E-commerce
Product strategy, design leadership, research, experimentation and design systems.
Cross-functional leadership with Product, Technology and Business.
Product Strategy & AI · Advanced specialization
Cultural Management · Master's degree
Geography · Bachelor's degree
How I work
Research → Strategy → Experience → Experimentation → AI
I believe strong product design comes from framing the right problems, aligning teams, making deliberate decisions and learning from evidence.
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